For June's favourite videos we're going to follow a particular theme, creative advertising. We're fascinated with the affect a creative video advert can have on a company's reach, brand image and success. Here are some of our favourites.
DollarShaveClub.com - Our Blades Are F***ing Great
Written and acted in by the founder of Dollar Shave Club, Michael Dubin. Dubin didn't have the budget to hire actors or get scripts written so he set about the challenge himself. The tongue-in-cheek launch video went viral in 2012 and launched the company into the limelight. Today the video has been viewed 25 million times, they have 45 full time employees and has been acquired for $1 billion cash by Unilever. They took what is essentially a boring topic and made it into comedy gold and it proved to be extremely lucrative!
KFC - #CLEANEATING BURGER
This BBH created online ad was designed to drive awareness and sales of the limited edition Dirty Louisiana Burger. The brilliant spoof takes aim at health food vloggers by creating a video recipe for the Clean Eating Burger by fictional character Figgy Poppleton-Rice who "would literally marry kale" if she could. The video has been viewed over 16 million times online and KFC sold out of the Dirty Louisiana. BBH even went as far as to create an Instagram handle for Figgy including inspiring veg related quotes and a raw hot dog recipe using an aubergine and a carrot...
Nike - Nothing Beats A Londoner
Nike have set the bar very high with their ad campaigns over the last 20 years. Their 'Nothing Beats A Londoner' campaign from the start of the year is nothing short of a triumph. It integrates London popular music culture with humour, empathy and grittiness to highlight and celebrate the struggles undertaken by young people in their living, training and pursuit of their passions. The ad perfectly pits youngsters against one another in a brilliant way showcasing London's cultural diversity and making it relatable to many.
PooPourri.com - Girls Don't Poop
PooPourri's launch video is a triumph. The dialogue is brilliant ("I just birthed a creamy behemoth from my cavernous bowels"). The actress (Bethany Woodruff) is brilliant. It doesn't really matter whether the product is brilliant (apparently it is) because I'd buy it anyway based on this.